Last modified: March 2026

privacy policy

Fitness Factory Okeechobee, LLC (“Company,” “we,” “our,”or “us”) recognizes the importance of protecting your privacy and is committedto safeguarding your Personal Information.

This Privacy Policy describes how we collect, use,store, disclose, and protect your Personal Information when you interact with us, including through our website (the “Site”), in person, through mobile communications (including SMS and MMS messaging), through third-party platforms, and through any services, programs, memberships, products, orcommunications offered by Fitness Factory Okeechobee.

This Privacy Policy applies to all Personal Information collected by Fitness Factory Okeechobee, whether collected online,offline, directly from you, or through authorized third-party providers.

For purposes of this Privacy Policy, “Personal Information” means any information that identifies, relates to, describes, or can reasonably be associated with an individual, as defined under applicable laws.

The Site may contain links to other third-party websites, platforms, or services that are not owned, controlled, or operated byFitness Factory Okeechobee, including but not limited to the third parties noted in section 4 of this Privacy Policy. This Privacy Policy does not apply to such third-party websites or services, and Fitness Factory Okeechobee is not responsible for the privacy practices, policies, or content of any third parties. Fitness Factory Okeechobee encourages you to request and review the privacy policies of any third parties before providing your Personal Information.

By interacting with Fitness Factory Okeechobee, including submitting your information through our Site, forms, in person, or through third-party platforms, you acknowledge and consent to the collection, use, and communication of your Personal Information as described in the Privacy Policy. This includes consent to receive communication from us, which may include email, phone calls, and text messages (including SMS and MMS), subject to your rights to opt out as described in this Privacy Policy.

1. CONSENT TO COLLECTION AND USE OF INFORMATION

By providing Personal Information to Fitness Factory Okeechobee, whether through the Site, in person, through third-party platforms, or through any services, programs, memberships, or communications, you acknowledge and consent to the collection, use, storage, disclosure, and transfer of your Personal Information in accordance with this Privacy Policy.

This includes information collected directly from you, automatically through the use of our services, or through authorized third-party service providers.

1.1.     Communications Consent (Email, Phone, and SMS). By providing your contact information, including your email address and phone number, you expressly consent to receive communications from Fitness Factory Okeechobee, which may include:

• Email communications (including newsletters, promotions, and service-related messages)
• Text messages (including SMS and MMS), which may be sent using automated technology. Carrier participation is not guaranteed.
• Phone calls (including informational and service-related calls)

Consent is obtained in accordance with applicable telecommunications and messaging regulations.

Message and data rates may apply. Message frequency may vary.

You may opt out of receiving:

• Email communications by clicking the “unsubscribe” link in any email
• Text messages at any time by replying “STOP”
• Request assistance by replying “HELP” or contacting us at support@fitnessfactoryokeechobee.com

Consent to receiving marketing communications is not a condition of purchase.

1.2.     Withdrawal of Consent. You may withdraw your consent to the collection, use, or disclosure of your Personal Information at any time by contacting us at support@fitnessfactoryokeechobee.com.

You acknowledge that withdrawing consent may limit or prevent your ability to access certain services, programs, or features provided by Fitness Factory Okeechobee.

2. CHILDREN UNDER 18

Fitness Factory Okeechobee’s Site, services, programs, and communications are not directed to or intended for individuals under the age of 18.

We do not knowingly collect, use, or disclose Personal Information from individuals under the age of 18 without verified parental or legal guardian consent.

If you are under the age of 18, you may not use the Site, register for services, make purchases, submit Personal Information, or engage with any of our features or communications without the involvement and consent of a parent or legal guardian.

2.1.     Parental Awareness and Removal of Information. If Fitness Factory Okeechobee becomes aware that Personal Information has been collected from an individual under the age of 18 without verified parental consent, we will take reasonable steps to promptly delete such information from our records. If you believe that we may have collected Personal Information from or about a minor under the age of 18, please contact us immediately at support@fitnessfactoryokeechobee.com so that we may investigate and take appropriate action.

3. REVISIONS TO THIS PRIVACY POLICY

Fitness Factory Okeechobee reserves the right, in its sole discretion, to update, modify, or revise this Privacy Policy at any time.

Any changes will be effective immediately upon posting the updated Privacy Policy on the Site, unless otherwise stated. Your continued use of the Site or our services, programs, and communications following the posting of any changes constitutes your acknowledgement and acceptance of those updates.

We will update the “Last Modified” date at the top of this Privacy Policy to reflect the date of any revisions.

If we make material changes to how we collect, use, or disclose your Personal Information, we will take reasonable steps to provide notice, as required by applicable law.

Fitness Factory Okeechobee will obtain any additional consent required under applicable privacy laws if we intend to use or disclose your Personal Information for purposes materially different from those previously disclosed, unless otherwise permitted or required by law.

4. PERSONAL INFORMATION WE COLLECT AND HOW IT IS PROCESSED

4.1.     Information We Collect. Fitness Factory Okeechobee may collect Personal Information that you voluntarily provide to us, as well as information collected automatically through your interactions with our Site, services, or third-party platforms.

This may include, but is not limited to:

• Name
• Email address
• Phone number
• Mailing or billing address
• Date of birth
• Account or membership information
• Transaction or purchase details
• Communications and inquiries submitted by you

We may also collect certain technical and usage data automatically, including:

• IP addresses
• Device type and browser information
• Pages visited and interactions with the Site
• Dates and times of access

4.2.     Email, Phone, and SMS Communications. We may collect your email address and phone number when you voluntarily provide them to us through the Site, in person, or through third-party platforms. This information may be used to communicate with you in accordance with your consent preferences as described in this Privacy Policy.

With your consent, we may use this information to communicate with you, including:

• Service-related communications (appointments, account updates, support)
• Customer support responses
• Newsletters, offers, and updates
• Marketing and promotional messages (where permitted by law)

Text messages (including SMS and MMS) may be sent using automated technology.

Message and data rates may apply. Message frequency may vary.

4.3.     Health and Fitness Information (Biometric and Progress Data). Fitness Factory Okeechobee may collect certain health and fitness-related information that you voluntarily provide, including:

• Height
• Weight
• Body measurements or calculated metrics (such as BMI)
• Progress tracking data
• Before-and-after photographs

This information is used solely for:

• Tracking fitness progress
• Personalizing training programs
• Evaluating service effectiveness

This information will be:

• Collected only with your knowledge and participation
• Retained only as long as necessary for the intended purpose
• Protected using reasonable administrative, technical, and physical safeguards

Some information, such as biometric or health-related data, may be considered sensitive personal information under applicable privacy laws and will be handled accordingly with such requirements.

Before-and-after photographs or similar materials will be used for promotional purposes with your explicit written consent through a separate Media Release Agreement.

You may choose not to provide this information; however, doing so may limit our abilityto provide personalized services.

4.4.     Third-Party Services and Data Processing. Fitness Factory Okeechobee utilizes third-party service providers and platforms to support our operations, including payment processing, scheduling, customer relationship management, access control systems, analytics, and communications.

These third parties may collect, store, or process Personal Information on our behalf or in connection with your use of their services.

While Fitness Factory Okeechobee does not control the independent privacy practices of these third parties, we take reasonable steps to work with reputable providers that maintain appropriate data protection standards.

Your interactions with these third-party platforms are also governed by their respective privacy policies.

The third-party services we currently utilize include (but are not limited to):

• Facebook: https://www.facebook.com/privacy/policy
• Instagram: https://help.instagram.com/402411646841720
• YouTube: https://policies.google.com/privacy
• GoogleDrive: https://policies.google.com/privacy
• Go High Level: https://www.gohighlevel.com/privacy-policy
• Buzops: https://buzops.com/privacy-policy/
• GymDesk: https://gymdesk.com/page/privacy
• Kisi: https://www.getkisi.com/legal/privacy
• Authorize.net: https://www.authorize.net/about-us/privacy.html
• EvoltActive: https://evolt.health/privacy-policy

5. HOW WE USE YOUR PERSONAL INFORMATION

Fitness Factory Okeechobee uses your information for legitimate business purposes related to the operation of our services, delivery of products, communication with you and improvement of our offerings.

These purposes include, but are not limited to:

5.1.     Service Delivery and Account Management. We use your Personal Information to:

• Provide, operate, and maintain our services, programs, and memberships
• Process transactions and manage billing
• Schedule appointments and delivery services
• Provide customer support and respond to inquiries
• Maintain internal records relating to your account or participation

5.2.     Communications (Email, Phone, and SMS). We may use your contact information, including but not limited to your email address and phone number, to communicate with you regarding services, account-related matters, and, where permitted by law, marketing communications.

Such communications will be provided in accordance with your consent preferences as outlined in the “Consent to Collection and Use of Information” section of this Privacy Policy.

5.3.     Payment Processing and Transactions. Fitness Factory Okeechobee utilizes third-party payment processors to securely handle payment transactions.

We do not store full payment card information on our systems. Payment information is processed and stored by authorized third-party providers in accordance with their privacy and security practices.

5.4.     Platform and Service Integration. Your Personal Information may be processed through third-party platforms that support our operations, including but not limited to:

• Customer relationship management systems
• Membership and scheduling platforms
• Access control systems
• Marketing and communications tools

These providers process your information on our behalf or in connection with your use of their services.

5.5.     Marketing and Promotional Use. If you choose to receive marketing communications, we may use your Personal Information to:

• Send newsletters, promotions, and special offers
• Inform you of events, updates, and new services
• Deliver personalized or relevant content

You may optout of marketing communications at any time.

5.6.     Customer Support and Inquiries. We use your Personal Information to:

• Respond to questions, feedback, or support requests
• Provide assistance related to services and purchases
• Improve customer experience

5.7.     Legal and Safety Obligations. We may use or disclose your Personal Information where necessary to:

• Comply with applicable laws, regulations, or legal processes
• Respond to lawful requests from authorities
• Protect the rights, safety, and security of Fitness Factory Okeechobee, our users, or others
• Detect, prevent, or investigate fraud, abuse, or unauthorized activity

5.8.     Analytic sand Business Improvement. We may use aggregated, anonymized, or de-identified information to:

• Analyze usage patterns
• Improve our Site, services, and offerings
• Enhance user experience and performance

This information does not identify you personally.

6. STORAGE AND RETENTION OF PERSONAL INFORMATION

Fitness Factory Okeechobee may store your Personal Information through its internal systems and authorized third-party service providers when you interact with our Site, services, programs, or platforms.

We retain your Personal Information only for so long as necessary to:

• Provide and support our services
• Fulfill the purposes outlined in our Privacy Policy
• Comply with legal, regulatory, tax, or accounting obligations
• Resolve disputes and enforce our agreements

6.1.     Retention and Deletion Requests. You may request access to, correction of, or deletion of your Personal Information by contacting us at support@fitnessfactoryokeechobee.com.

We will take reasonable steps to respond to such requests in accordance with applicable laws and regulations.  However, we may retain certain information where necessary to:

• Maintain active memberships or service relationships
• Complete transactions or fulfill contractual obligations
• Comply with legal, regulatory, or record-keeping requirements
• Protect against fraud and enforce our legal rights

6.2.     Data Disposal and Security. When Personal Information is no longer required for the purposes described above, Fitness Factory Okeechobee will take reasonable steps to securely delete, destroy, or de-identify such information.

While we implement reasonable administrative, technical, and physical safeguards to protect your Personal Information, no method of transmission or storage is completely secure. As such, we cannot guarantee absolute security.

7. STORAGE AND USE OF PHONE NUMBERS

Fitness Factory Okeechobee may collect and store your phone number through its internal systems and authorized third-party service providers when you provide it to us through the Site, in person, or through third-party platforms.

Your phone number may be stored and processed in systems used for:

• Customer relationship management
• Scheduling and appointment reminders
• Membership management
• Communication services, including SMS and MMS messaging

7.1.     Use and Disclosure. Your phone number may be used to:

• Contact you regarding services, appointments, or account-related matters
• Send communications, including text messages, in accordance with your consent preferences
• Provide customer support and respond to inquiries

We do not sell your phone number. However, your phone number may be shared with authorized third-party service providers that assist us in operating our business, including communication platforms and service management systems, in accordance with their respective privacy policies.

7.2.     Security and Protection. Fitness Factory Okeechobee implements reasonable administrative, technical, and physical safeguards to protect your phone number from unauthorized access, use,or disclosure.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. COMPLIANCE WITH APPLICABLE LAWS

Fitness Factory Okeechobee is committed to complying with applicable United States federal and State privacy and data protection laws in the operation of its business.

We implement reasonable practices designed to protect Personal Information and to align with applicable legal requirements.

To the extent applicable, we aim to operate in a manner consistent with recognized privacy frameworks, including those reflected in laws such as the California Consumer Privacy Act (CCPA) and, where applicable, the General Data Protection Regulation (GDPR). However, compliance with such laws may depend on your location and the nature of your interaction with our services.

If you have questions regarding your privacy rights or how your Personal Information is handled, you may contact us at support@fitnessfactoryokeechobee.com.

9. AFFILIATE RELATIONSHIPS AND DISCLOSURES

Fitness Factory Okeechobee may participate in affiliate marketing programs or maintain relationships with third-party companies, products, or services.

This means that we may earn a commission or other compensation if you click on certain links or make purchases through links provided by Fitness Factory Okeechobee, at no additional cost to you.

We may recommend products or services that we believe may be of interest or value; however, any such recommendations are based on our own opinions, experiences, or general information and should not be relied upon as guarantees of performance, results, or outcomes.

You acknowledge and agree that:

• Any decision to purchase or use a third-party product or service is made at your own discretion and risk
• Fitness Factory Okeechobee is not responsible for the performance, quality, safety, or outcomes of any third-party products or services.
• Third-party products and services are subject to their own terms, policies, and practices

10. DO NOT TRACK SIGNALS

Fitness Factory Okeechobee does not currently recognize or respond to browser initiated “Do Not Track” (DNT) signals.

At this time, there is no universally accepted standard for how to interpret or respond to DNT signals, and as such, our practices may differ from those of other websites.

We may continue to collect information about your online activities over time and across our Site and services through the use of cookies, analytics tools, and similar technologies. These technologies help us:

• Understand how users interact with our Site
• Improve performance, functionality, and user experience
• Deliver relevant content and communications

We may also use third-party services, such as analytics or advertising platforms, which may collect information in accordance with their own privacy policies.

You may manage your tracking preferences through your browser settings, including the ability to disable or delete cookies. Please note that disabling certain tracking technologies may affect the functionality and performance of the Site.

11. ANALYTICS AND WEBSITE USAGE DATA

Fitness Factory Okeechobee may collect information about how users access and interact with the Site through the use of analytics tools and similar technologies.

This information may include, but is not limited to:

• IP address
• Device type and browser information
• Pages visited and navigation behavior
• Time and date of visits
• Duration of time spent on pages
• Referring website or source

11.1.     Use of Analytics. We use this information to:

• Understand how users interact with the Site
• Improve website performance, functionality, and user experience
• Enhance customer engagement and service delivery
• Maintain the security and integrity of our systems

11.2.     Third-Party Analytics Providers. Fitness Factory Okeechobee may use third-party analytics services, such as Google Analytics, to help us analyze how users interact with our Site.

These providers may use cookies and similar technologies to collect information about your use of the Site and may process that information in accordance with their own privacy policies.

11.3.     User Controls and Opt-Out Options. You may manage or limit the collection of certain analytics data by:

• Adjusting your browser settings to refuse or delete cookies
• Using browser extensions or tools that limit tracking
• Reviewing and adjusting settings provided by third-party analytics providers

Please note that limiting tracking technologies may affect certain features or functionality of the Site.

12. COOKIES AND TRACKING TECHNOLOGIES

Fitness Factory Okeechobee uses cookies and similar tracking technologies to enhance your experience, analyze Site usage, and support the functionality of our services.

Cookies are small text files placed on your device when you visit a website. They help websites recognize your device and store certain information about your preferences or interactions.

12.1.     Types of Cookies We Use. We may use the following types of cookies:

• Essential Cookies: Necessary for the operation of the Site and to enable core functionality such as security, network management, and accessibility.
• Analytics and Performance Cookies: Used to collect information about how visitors interact with the Site, including pages visited, time spent, and navigation patterns. This helps us improve performance and user experience.
• Functionality Cookies: Allow the Site to remember your preferences and provide enhanced, personalized features.

12.2.     Information Collected Through Cookies. Cookies and similar technologies may collect information such as:

• IP address
• Device and browser type
• Pages visited and time spent on the Site
• Interaction and navigation behavior

This information may be used on its own or in combination with other data to improve our services and user experience.

12.3.     Your Choices and Controls. You have the ability to control or disable cookies through your browser settings.  You may:

• Refuse or delete cookies
• Configure your browser to notify you when cookies are being used
• Use browser tools or extensions to limit tracking

Please note that disabling certain cookies may impact the functionality and performance of the Site.

12.4.     Consent to Use Cookies. By using the Site, you acknowledge that cookies and similar technologies may be used as described in the Privacy Policy.

13. DISCLOSURE OF PERSONAL INFORMATION

Fitness Factory Okeechobee does not sell your Personal Information to third parties for monetary consideration. We do not sell Personal Information as defined under applicable privacy laws. We may share your Personal Information in the following circumstances:

13.1.     Service Providers and Business Operations. We may share your Personal Information with trusted third-party service providers that assist us in operating our business, including but not limited to:

• Payment processing
• Membership and scheduling systems
• Customer relationship management services
• Communication and messaging services
• Website hosting, analytics, and security

These providers are authorized to use your Personal Information only as necessary to perform services on our behalf and are subject to their own privacy and security practices.

13.2.     Legal and Safety Requirements. We may disclose your Personal Information where necessary to:

• Comply with applicable laws, regulations, or legal processes
• Respond to lawful requests from government authorities
• Protect the rights, property, or safety of Fitness Factory Okeechobee, our users, or others
• Detect, prevent, or investigate fraud or unauthorized activity

13.3.     Business Transfers. In the event of a merger, sale, restructuring, or transfer of assets, your Personal Information may be transferred as part of that transaction, subject to applicable confidentiality obligations.

13.4.     Third-Party Platforms. Your Personal Information may be collected, stored or processed through third-party platforms that support our services, as described in this Privacy Policy. While we take reasonable steps to work with reputable providers, we do not control the independent privacy practices of these third parties, and your use of their services is subject to their respective privacy policies.

13.5.     Change to Disclosure Practices. If Fitness Factory Okeechobee materially changes how we share or disclose Personal Information, we will take reasonable steps to notify you and, where required by law, obtain your consent.

14. GOVERNING LAW AND DISPUTE RESOLUTION

This Privacy Policy and your use of the Site and services are governed by the laws of the United States and the State of Florida, without regard to its conflict of law principles.

Any disputes relating to this Privacy Policy, your Personal Information, or data practices shall be governed by and resolved in accordance with the dispute resolution provisions set forth in the Terms and Conditions, including any binding arbitration provisions contained therein.

15. YOUR CONSENT

By choosing to provide Fitness Factory Okeechobee with your Personal Information, you acknowledge and consent to the collection, use, storage, and disclosure of such information in accordance with this Privacy Policy.

If you do not agree with this Privacy Policy, you should not provide Personal Information or use the Site or services.

If you are under the age of 18, you may not provide Personal Information to us without the involvement and consent of a parent or legal guardian, except as otherwise permitted by applicable law.

16. PROTECTING YOUR PERSONAL INFORMATION

Fitness Factory Okeechobee is committed to protecting the security and confidentiality of your Personal Information.

We implement reasonable administrative, technical, and physical safeguards designed to protect Personal Information against loss, theft, unauthorized access, disclosure, copying, use, or modification.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

16.1.     Third-Party Services and Transactions. Certain transactions and services are processed through authorized third-party service providers, including payment processors and platform providers described in this Privacy Policy.

While we take reasonable steps to work with reputable providers, we do not control the independent privacy or security practices of these third parties.

Your use of such third-party services is subject to their respective privacy policies and terms.

16.2.     Limitation of Responsibility. Fitness Factory Okeechobee is not responsible for the privacy or security practices of third-party providers beyond our reasonable control.

17. ACCESS, CORRECTION, AND IDENTITY VERIFICATION

Fitness Factory Okeechobee takes reasonable steps to ensure that the Personal Information we obtain and maintain about you is accurate, complete, and up to date.

You may request access to the Personal Information we hold about you, request corrections, or request deletion by contacting us at support@fitnessfactoryokeechobee.com.

To protect your privacy and security, we may require you to provide sufficient information to verify your identity before processing your request. We may also request additional information as necessary to confirm your identity or authority to make the request.

We will make reasonable efforts to respond to your request in accordance with applicable laws.

17.1.     Limitations. In certain circumstances, we may be unable to fulfill your request, including where:

• The information is subject to legal or regulatory retention requirements
• The request would violate applicable laws or the rights of others
• The information is necessary to complete transactions or enforce agreements

If we are unable to verify your identity, we may not be able to process your request.

18. LIMITATIONS OF INTERNET SECURITY

The internet is an open network, and information transmitted over the internet may be subject to interception, loss, or unauthorized access.

While Fitness Factory Okeechobee implements reasonable safeguards to protect your Personal Information, we cannot guarantee the security of information transmitted to or from our systems.

Any transmission of Personal Information is at your own risk to the extent permitted by applicable law.

19. RESOLVING YOUR CONCERNS

If you have any questions, concerns, or complaints regarding Fitness Factory Okeechobee’s collection, use, or disclosure of Personal Information, please contact us at support@fitnessfactoryokeechobee.com.

We will make reasonable efforts to respond to your inquiry in a timely and appropriate manner in accordance with applicable laws.